To be clear, you absolutely must use sales scripts whenever there is a person-to-person or person-to-people interaction.

In fact, every human interaction with the prospect should be scripted and all your team must be trained and monitored on 'delivering' each script perfectly.

Where possible, we advise you to record all conversations you and your team have with prospects to ensure the scripts are being followed to the letter and for training purposes.

To reiterate, here’s why scripts are so important…

First, how can you ever improve results if you and your team just wing it and everyone is just doing their own thing when speaking to a prospect.    

Second, if you have more than one person handling the sales process it’s impossible to measure like for like results without scripts and you’ll rely more on the skill of the individuals rather than the process which is a risky game to play.

And third, if you don’t use sales scripts, you really are relying on luck and there’s no way you can build a business on that!

But using sales scripts and ensuring everyone involved in the sales process abides by the scripts gives you a proven blueprint for sales success.

It doesn’t rely on the individual.

It doesn’t rely on skill.

It ensures optimal results.

It’s the step-by-step process that drives performance.

Put it this way… if you’re looking to maximise sales then sales scripts are compulsory.

And how do you ensure sales scripts aren't robotically delivered?