In our experience very few business owners truly grasp the significance of speed when it comes to conversion.

It’s why it’s one of the conversion Principles.

For example, research from the likes of InsideSales and our own results across hundreds of businesses shows that 35-50% of sales go to the vendor that replies first.

That’s an astonishing fact that most people aren’t even aware of, yet the impact of it is being felt in businesses throughout the world who think responding in minutes, hours and even days is good practice.

There are no prizes for second fastest!

And let me be very frank here...

When responding to a lead it should be in seconds, not minutes, hours or days.

Let that sink in.

So what this means is you need an infrastructure that enables you to do exactly that and respond to leads in seconds.

You must not put any speed bumps in the way that slows the process down.

In fact there are 3 key areas across your conversion system where you can use speed to give you a significant advantage...