...and of course at each step there are a number of elements that need to be executed correctly.

It's no different with the try Steve scored.

Each player involved in the try, had to execute several skills perfectly as part of their role (correct position to receive the pass, right line to hold the defender, hands ready to take the ball, give the ball so it's easy to catch and so on).

If one of those players didn't execute all those steps perfectly then the move breaks down.

It explains why you're probably not achieving the results you should be getting with your own sales process. Each step isn't being executed perfectly or it's not even in place (imagine if Steve wasn't in position to receive the last pass, the ball goes to ground and there's no try!).

Plus, there's another thing to consider here...

Nine tenths of the move was executed perfectly before Steve received the try scoring pass. All he had to do was get in the right position to receive the pass and then hold on to it. He then had to make sure he grounded it correctly. Many balls have been dropped over the try line.

It's the same for you too...

If you execute the first 6 steps correctly, the sale will be so much easier for you to get as long as you or your sales team execute their role perfectly.

What happens along your sales process massively affects the outcome. If you put too much emphasis on the sales meeting (or any other steps) and little focus on ALL the steps, you're 'dropping the ball' and explains why sales are literally slipping through your fingers!