By Steve Hackney (Published: December 24)
We’ve talked about Multiple Interactions, Moments Of Truth and Speed being the building blocks of your conversion system.
But the Principle that glues everything together is 'Automate'.
Your goal is to automate as much of your conversion system as you can.
Automating ensures you minimise human error, whilst maximising the results of your conversion system.
It puts many of the elements on autopilot rather than doing things manually.
There are so many automation tools, applications and software available now to automate many of the steps of your CONVERSIONIZE system.
Plus, the rapid development of AI tools supplement the automation process as well.
I urge you to automate as much as you can.
For example, there's no need for the constant back and forth when booking meetings. Nor is there any need to keep a prospect from booking a meeting with you.
Lost time equals lost sales.
Use an online appointment scheduling application like Calendly, Zoom Scheduler, or OnceHub (incidentally, we provide all our clients with a cutting-edge scheduling application).
...and set it up on your website and landing pages so people can book a meeting instantly with you.
For example, the next stage in our conversion system from people arriving at this site, is to schedule a FREE Discovery Meeting.
We make that obvious and easy using buttons linked to a pop-up that houses the booking application.
Try it out here...
Your button should include your Call To Action and as soon as a prospect clicks the button your scheduler should open (as shown across our site).
As a minimum, we recommend you automate the following elements of your conversion system...
Meeting scheduling
Pre-Meeting follow-up (to reduce 'no shows')
Post-Meeting follow-up (to increase sales)
Opt-in and delivery of your 'Expert Assets' (on-demand training, webinars, reports, books, newsletters, etc.)
Expert Asset follow-up sequences
Doing this, will take your business to the next level and beyond.
It's vital you invest in automation technology.
DO IT TODAY!
It will revolutionise your business and transform it into a selling machine.
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